Instead of sliding a reel into the new View-Master, you’ll lay it on a flat surface and then “view” it through the lens of your phone. The reels (available in packs of 3 for $15) contain virtual reality triggers that launch immersive worlds, which are augmented with computer animations and text layovers. The reels are a little weird since they’re not technically necessary — everything contained in the individual reels will be available for purchase in a View-Master app — but it’s a nice bit of high tech throwback that parents will appreciate. That does raise the question of who the new View-Master is really for. After all, you might think virtual reality is the coolest thing since the remote control, but your kid’s probably going to grow up in a world where our smartphones are replaced by interactive contact lenses or something. If nothing else, the Google/Mattel partnership might ensure that View-Master seems delightfully hokey and out of date for another 76 years. Buy Now $14
